In today’s fast-paced B2B technology world, targeting the right accounts with precision is crucial for success. Many companies believe they need an ongoing subscription to a data platform to access technology install-based accounts. However, this isn’t always necessary or cost-effective. There’s a smarter way to approach your technology-focused go-to-market (GTM) strategy. The Power of Technology […]
The Potential of Physician Email Lists for Healthcare Marketing
In a rapidly changing healthcare marketing environment, finding the most effective channel to reach your target audience can be difficult. But there is one method that has consistently delivered: employing email lists containing physicians. This way of reaching out to health care professionals directly could change how you market your product or services. Let us […]
Enrich Your CRM to keep your sales team’s productivity high
In today’s fast business environment, it is vital to maintain an updated Customer Relationship Management (CRM) system. A well-enriched CRM improves customer interactions as well as drives sales contributing towards overall business efficiency improvement. This blog will discuss useful strategies for maintaining your CRM fresh and invigorating active contacts through highlighting best practices, tools and […]
How NOT to use B2B data from vendors or platforms; mistakes to avoid
Data is the king in the world of B2B marketing. Nevertheless, what you do with it makes or breaks your marketing efforts. Below are common mistakes to avoid when using B2B data from vendors or platforms. A new list should never be sent an email blast One of the biggest errors that can be made […]
How to Validate Contacts in Your CRM: Ensuring Accuracy and Efficiency
Maintaining an accurate and up-to-date CRM is important for any business. However, the validation of contacts can be challenging, especially where platform-based vendors are concerned who have tardy data refresh systems and few CRM sync options. Here’s how you can effectively validate your CRM contacts and why it’s essential for your sales success. Validating Emails […]
A Cost-Effective Approach: The Superiority of Customized Email Lists to Data Platforms
In the B2B marketing world, having valid and valuable contact data is very important. Although ZoomInfo and Apollo are database platforms which contain vast amounts of information, they require annual license fees ranging between $3,500 and $35,000. Conversely, purchasing personalized email lists from authorized data suppliers is a more beneficial way which saves money as […]