In the B2B marketing world, having valid and valuable contact data is very important. Although ZoomInfo and Apollo are database platforms which contain vast amounts of information, they require annual license fees ranging between $3,500 and $35,000. Conversely, purchasing personalized email lists from authorized data suppliers is a more beneficial way which saves money as well as time. Here’s why.
Platform Data Providers Have a Periodic Data Refresh IssueÂ
Periodic data refresh cycle is one key disadvantage of platform data providers. These databases are updated at certain intervals meaning that all the data that you may acquire may not be up-to-date always. Having latest information is critical for succeeding in rapidly evolving industries. In contrast to that, reputable offline-based data suppliers’ customized lists are usually being curated and verified in real-time for constant delivery of fresh information to you.
Why Pay Additional for Data You Won’t UseÂ
However, not all the materials can be used according to its relevance with respect to your requirements in these platforms. What you will essentially get after subscribing with such companies would be the access rights to their broad databases, majority of which you will never use them at all. This is very wasteful especially when it comes to smaller enterprises operating on limited budgets. With custom targeted e-mail lists however, payments only have to be made based on particular requirements regarding target group specification or geographical location among others within an industry sector rather than spending much more with nothing in return compared for subscriptions purchased by people handling different types or sizes businesses using different parameters other than what mattered most; making sure each cent spent counts towards successful promotional program.
Once You Download Data from a Platform, You Can’t Refresh It. But an Offline Data Vendor CanÂ
Unlike offline vendors who provide means of refreshing and updating bought list(s) over time this cannot be done with a downloaded list from the platform. After exporting the information you have to keep in mind that the file is now static and any further modifications or updates made onto this database by those who own it don’t change anything in your downloaded document . Eventually, this leads to inaccuracies as well as obsolete contacts. Otherwise, offline data vendors allow for renewal and upgrading of lists that were previously obtained. This feature means that accuracy of contact details can be maintained without the necessity of buying another list from or renewing subscription on a platform.
ConclusionÂ
Despite having extensive databases, data platforms are expensive, update their data periodically and cannot refresh downloaded data; thus less suitable for companies looking for accurate and most recent contact information. Official email listings which come from legitimate sources offer more flexible costs and better customization hence make you receive up-to-date statistics during marketing promotions than when using these others. Through customized lists then one can stretch out his/her reach, improving the overall results at little cost.
