E-Commerce Technographic Data | 423 Platforms, 941K+ Records | SparkDBi
Home›TechInstall Data Cards›E-Commerce
E-commerce technographic data identifies which companies run specific online storefront, checkout, or shopping cart platforms, from WooCommerce and Shopify to Squarespace Commerce and Magento. SparkDBi tracks 423 e-commerce platforms across more than 940,000 verified company install records.
Platforms and Company Counts
The e-commerce category spans 423 platforms. The 25 highest-volume platforms by tracked company count:
| Platform | Verified Company Count |
|---|---|
| WooCommerce | 111,634 |
| Shopify (ALL) | 77,313 |
| Squarespace Commerce | 73,400 |
| WooCommerce Checkout | 64,680 |
| Weebly | 54,699 |
| PrestaShop | 52,707 |
| Magento (All) | 44,543 |
| WooCommerce 3.5 | 40,546 |
| OpenCart | 35,742 |
| MonsterCommerce | 34,018 |
| Yotpo | 33,594 |
| Ecwid | 25,712 |
| osCommerce | 22,931 |
| WooCommerce 3.4 | 17,890 |
| Magento 2 | 16,697 |
| Interspire | 11,336 |
| Interspire Bigcommerce | 11,181 |
| WooCommerce 3.0 | 9,300 |
| WooCommerce 3.3 | 8,042 |
| IBM Websphere Commerce | 7,462 |
| Big Cartel | 7,429 |
| PayPal Marketing Solutions | 7,326 |
| Volusion | 7,221 |
| Magento 1.9 | 7,034 |
| Klaviyo | 6,818 |
Shown above are the 25 highest-volume platforms. The remaining 398 platforms in this category are searchable on the main TechInstall Data Cards page or available filtered on request.
Need companies running a specific e-commerce platform?
Every platform above can be pulled as a standalone list with your target geography and firmographics.
Trusted by 2,600+ world-class brands and organizations
Who Uses E-Commerce Technographic Data
E-commerce migration and development agencies: target companies running a legacy platform like Magento 1.9 or osCommerce for replatforming campaigns tied to a specific source platform reaching end of support.
Checkout and payments vendors: target companies running WooCommerce Checkout or Shopify's native checkout for competitive displacement or complementary payment method sales.
Loyalty, reviews, and marketing automation vendors: target companies running Shopify or WooCommerce specifically, since these platforms have the deepest third-party app ecosystems for add-on tools like Yotpo or Klaviyo.
Web hosting and performance vendors: target companies running a resource-intensive platform like Magento for managed hosting or CDN upsell, since e-commerce sites are especially sensitive to page-load speed.
How This Data Is Sourced and Verified
SparkDBi builds e-commerce technology profiles from five signal types working together: active network and cloud infrastructure monitoring that identifies which storefront and checkout platforms a company's site is actually running, workforce signals mined from job postings, resumes, and professional profiles that surface which e-commerce tools a company's team actually references, public corporate disclosures including SEC filings and RFP or procurement documents that record formal vendor contracts, social and public-web signals, and cross-referencing against SparkDBi's own B2B executive contact database, which ties a detected platform back to a named, verified company rather than an anonymous domain.
The e-commerce technographic dataset maintains 95%+ verified accuracy against known company records, refreshed on a bi-monthly cycle as companies adopt, migrate, or retire platforms.
Market and Industry Context
WooCommerce, the largest platform in this category, is a WordPress plugin originally launched in 2011 by WooThemes and acquired by Automattic, WordPress.com's parent company, in 2015 for a reported sum in the range of $30 million. Its dominance in this dataset reflects its position as the default e-commerce add-on for the world's most widely used content management system.
Shopify, founded in 2006 in Ottawa, Canada by Tobias Lutke, went public on the NYSE in 2015 and has since become one of the largest dedicated e-commerce platforms globally. Magento's presence traces a notable acquisition history: eBay acquired a majority stake in 2011, and Adobe acquired Magento outright in 2018 for approximately $1.68 billion, later rebranding the platform as Adobe Commerce. Adobe officially ended support for the original Magento 1 in June 2020, a milestone that explains why Magento 1.9 still shows a meaningful tracked footprint of merchants who have not yet completed their migration to Magento 2 or another platform.
This category shows moderate concentration. The top 5 platforms account for 40.6% of all tracked install volume, and the top 10 account for 62.6%, a more fragmented spread than categories like Operating System or WebServer, reflecting how many viable storefront options exist across different merchant sizes and technical sophistication levels.
Acquisition figures and company history in this section are drawn from public deal reporting, provided as market context alongside SparkDBi's own proprietary install-base counts above, not as SparkDBi-verified figures.
Related Technographic Categories
Frequently Asked Questions
E-commerce technographic data identifies which companies run specific online storefront, checkout, or shopping cart platforms, such as WooCommerce, Shopify, or Magento, so vendors can target accounts by their actual e-commerce stack.
WooCommerce carries the largest tracked footprint in this category at 111,634 company records, followed by Shopify (ALL) at 77,313 and Squarespace Commerce at 73,400.
Yes. WooCommerce and WooCommerce Checkout are tracked as related but distinct entries, alongside full storefront platforms like Shopify, Magento, and PrestaShop, reflecting how commerce infrastructure spans both the storefront and the checkout layer.
Adobe ended official support for Magento 1 in June 2020, but a share of merchants have not yet migrated to Magento 2 or another platform. Companies still detected on Magento 1.9 are strong targets for migration and modernization vendors.
SparkDBi combines five signal types: active network and cloud infrastructure monitoring, workforce signals from job postings and professional profiles, public corporate disclosures such as SEC filings and procurement records, public-web signals, and cross-referencing against SparkDBi's own B2B executive contact database to confirm the match belongs to a named, verified company.
Yes. SparkDBi can filter by any tracked platform in this category and deliver a company list with matching contact records, refined further by geography, employee count, or industry.
Yes. SparkDBi provides 50 sample company records filtered to your target platform before any commercial commitment.