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Data is the king in the world of B2B marketing. Nevertheless, what you do with it makes or breaks your marketing efforts. Below are common mistakes to avoid when using B2B data from vendors or platforms.  A new list should never be sent an email blast  One of the biggest errors that can be made […]

Maintaining an accurate and up-to-date CRM is important for any business. However, the validation of contacts can be challenging, especially where platform-based vendors are concerned who have tardy data refresh systems and few CRM sync options. Here’s how you can effectively validate your CRM contacts and why it’s essential for your sales success.  Validating Emails […]

In the B2B marketing world, having valid and valuable contact data is very important. Although ZoomInfo and Apollo are database platforms which contain vast amounts of information, they require annual license fees ranging between $3,500 and $35,000. Conversely, purchasing personalized email lists from authorized data suppliers is a more beneficial way which saves money as […]