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Tom Reardon had spent twelve years in spine device sales before he moved into a commercial operations director role at a mid-sized orthopedic implant company. His first assignment was clear: build the outreach infrastructure for a new lumbar fusion system launch. The clinical data was strong. The technique was differentiated. But the problem was reach. […]
Susan Wolfe had been a CNS brand manager at a mid-sized pharmaceutical company for four years when leadership dropped a launch brief on her team that gave her immediate pause. The campaign target: psychiatrists across 12 states, segmented by prescribing focus, with a 90-day window to generate formulary awareness before the competitor’s next detail cycle. […]
Mixed (Educational + Commercial) | 9 min read | Last updated: April 2026 Family Nurse Practitioners are the single largest NP specialty in the United States. They are also the most commercially important for pharmaceutical companies, medical device manufacturers, and healthcare technology firms that target primary care prescribers. SparkDBI’s healthcare database includes 139,130 verified Family […]
Mixed / 10 min read Ask any pharma rep who covers cardiovascular which part of their territory is hardest to reach, and they’ll tell you the same thing: cardiologists. Specifically interventional cardiologists, electrophysiologists, and heart failure specialists – the prescribers who matter most for cardiovascular drug launches and device placements, and the ones whose office […]
Mixed / 9 min read Your B2B lead routing rules look clean on paper. But somewhere between form submission and rep notification, leads slip into the wrong queue, sit unassigned for 48 hours, or hit an inbox belonging to a rep who left the company three months ago. The routing system didn’t fail. The data […]
Account-based marketing fails for one reason more than any other: bad contact data. The account selection is right. The messaging is right. The timing is right. But the email bounces, the call hits a dead number, or the LinkedIn ad reaches someone who left six months ago. The campaign runs. Nothing moves. ABM amplifies both […]
Most B2B teams think they’re buying a contact list. What they’re actually doing is entering into a data licensing agreement – and the difference between those two things determines what you can legally do with the data, how long you can use it, whether you’re covered if a compliance question arises, and what happens when […]
B2B email deliverability guide | Educational | 9 min read Table of Contents A demand gen manager at a mid-market SaaS company spends three weeks building a campaign. Copywriter polished. Sequences timed. List sourced. They hit send on 8,000 contacts and wait. Open rate comes back at 4.2%. Two replies. One is from a colleague. […]
HCP email marketing compliance is one of the most misread areas in pharmaceutical marketing, and that misreading costs companies campaigns they could have legally run. Most pharma marketers assume physician email outreach is either completely off-limits or completely unregulated. Both assumptions are wrong – and both cost companies money. HCP email marketing compliance is the […]
B2B data compliance is the set of legal obligations governing how businesses collect, store, process, and use contact data for marketing. The three frameworks that matter most are GDPR, HIPAA, and CAN-SPAM, each covering different geographies and data types. This checklist translates each into plain-English decisions for B2B marketers. A CMO at a mid-size SaaS […]